Challenge
Bring the summer Bacardí energy to Canada in a fun way that allows guests to let loose with their friends. Target the LDA-34 age range while promoting the Bacardí brand in a safe and responsible way.
Insight
When the Bacardí Rum comes out, the contagious carefree spirit of the summer comes out. But after a year’s pause due to COVID-19, Community had to re-think how Bacardi would show up in a new landscape with new restrictions.
Outcome
Wrapped in Bacardí’s vibrant colours, the Bacardí Dance Bar invited festival-goers across the country to ‘Do What Moves You’ and challenge their skills with a dance game featuring varied levels of difficulty. Following their completed dance, they were rewarded with one of three Bacardí rum handmade cocktails.
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