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Bombay Bramble

Always looking to ‘Stir Creativity’, Bombay knew that after a long winter of COVID-19 restrictions, Montrealers were eager to connect in meaningful and innovative ways.

Solution

Over an August weekend, a section of Boulevard Saint-Laurent was transformed into Le Bramble, a large-scale outdoor hedge-maze inspired by the 100% natural flavours of raspberry and blackberry that burst from BOMBAY BRAMBLE.

Execution

The hedging of the maze represented the natural world of BOMBAY BRAMBLE and led guests through an immersive experience created to spark their imagination with one goal: to help them discover the unexpected in flavoured gin. At every turn, the natural profile and flavours of BOMBAY BRAMBLE came to life through the unexpected interpretations of local Quebec creatives Charlie Larouche, Jeroen Kleijn, and Chantal Royer.

Between our product seeding strategy—resulting in coverage in well-known publications Clin D’oeil, l’Actualit Alimentaire, and Nightlife Montreal—partnerships with influencers Chris Robins, Marie Gagn, Claude B gin and Kiari Gerba, integrated media partnership with Narcity, and on point programming, the event was a smashing success.

Results

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million

earned social and media impressions

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engagements

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consumer samples

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premiums distributed

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