Good Marketing Needs a Holistic Digital Ecosystem.
We're masters at crafting dynamic digital ecosystems where channels don't just coexist—they power each other. Every layer is purposefully designed to fuel the next, creating a seamless experience that slashes costs and drives revenue to new heights.
Our approach
Unlock the Key to Online Excellence
Awareness
Spark brand or product recognition with engaging messaging and dynamic video content across platforms like YouTube and Meta to capture attention at the top of the funnel.
Consideration
Nurture potential buyers with targeted static ads and programmatic strategies in the middle of the funnel, transforming interest into deeper engagement and driving the path toward purchase.
Conversion
Seal the deal with precise search ads, targeted campaigns, and retargeting at the bottom of the funnel, guiding prospects from interest to final purchase.
Our Services
Setup
Services
- Media Strategy / Digital Ecosystem
- Account Set Up
- Ad Creation (Text, Static, Animated, Video)
- Website Audit for Usability
Management
Services
- Awareness, Consideration and Conversion Campaigns
- Media Buying
- Real-time Ad Management & Optimization
- Tracking Implementation
- A/B Testing
Analysis
Services
- Trend & Competitor Analysis
- Real-time Dashboards
- Detailed Performance Reporting
- Insights & Analysis
We’ve helped our partners increase their ROI by more than 35%.
OUR WORK
The Ask.
Caesarstone Canada was not reaching their desired level of website traffic and lead generation in the North American market.
We were tasked with developing an always-on strategy to increase qualified traffic to the Caesarstone website and its showrooms, with conversion as a top priority.
The Strategy.
Community developed a digital ecosystem with a conversion-focused digital marketing strategy that included search, display, programmatic, native and retargeting to improve top-funnel awareness and lower-funnel conversion. Leveraging demographic data and layering in second and third-party audience affinity data, we were able to build consumer personas to better target potential in-market customers based on their behaviour and interests.
An always-on showroom/specialist campaign was also launched, geo-fencing an area of 40KM/20M around each participating Caesarstone dealer.
A/B testing was a significant aspect of the campaign’s success. Additionally, understanding audience behaviour in terms of their interests, the devices they’re using, and the terms they’re searching for was crucial to ensuring success in the digital space. With ongoing testing and daily optimizations against different elements of the campaigns, including targeting, keywords, targeted devices, ad sizes, images and copy, we achieved incredible results.
Caesarstone
Performance Marketing
The Ask.
Château des Charmes had struggled to sell their product online and introduce their brand to a younger demographic. To move the brand into the 21st century, Château des Charmes had to find a new audience online, transforming their virtual shopping portal into a primary revenue generator for the winery.
The Strategy.
Over a period of 12 months, Community built a full-funnel digital ecosystem, capturing a large volume of data and inspiring crucial insights. Expanding on this system, Community built out rich customer personas, prospecting audiences previously unavailable to the brand. In parallel, Community overhauled the entire e-commerce funnel, making the journey to purchase more efficient and appealing to the new volume of targeted traffic.
Château des Charmes
Performance Marketing