Turn Your Social Intersections into Dynamic Communities.
We transform social interactions into vibrant communities by blending strategic content with targeted engagement. Our approach harnesses the power of human-first connections and dynamic content to foster meaningful interactions and build active, thriving social networks.
Our approach
Crafting Connections with a Human-First Approach
Planning
Develop of a content strategy that offers the ability to efficiently communicate the key Reasons to Believe on an ongoing basis.
Creative
Ideate, concept and craft messages to produce concrete actions – empowering inspirational and emotional triggers with calls-to-action that drive results.
Production
Utilize the right production methods, from photography to video, to tell the brand story in the most eloquent, engaging way.
Data & Analysis
Test, learn, and test some more through ongoing observation, living dashboards and daily analysis, leveraging insights to make every dollar spent more efficient.
Our Services
Setup
Services
- Social Strategy
- Social Playbook
- Response Matrix and Escalation Document
- Account Set Up
Management
Services
- Content Calendars
- Social Profile Creation
- Content creation (Static, Animated, Video)
- Posting of Content to Channels
- Community Management & Social Listening
- Crisis Management
- Influencer Sourcing & Management
- Influencer Negotiating & Contracting
Analysis
Services
- Trend & Competitor Analysis
- Real-time Dashboards
- Detailed Performance Reporting
- Insights & Analysis
We’ve increased engagement rates by over 136% for our partners.
OUR WORK
The Ask.
The Ask Pro Hockey Life (PHL) is Canada’s ultimate hockey destination, but their social media profiles were not. Fans flocked to the profiles but didn’t engage, and PHL’s reach was deteriorating due to a disengaged community.
PHL wanted to build an engaged community, igniting a loyal fan and customer base.
The Strategy.
Community developed brand guidelines for PHL, re-launching with an always-on social strategy and adapting to the intricacies and unique audiences of different social platforms (Facebook, Twitter, and Instagram) with platform-specific content. As a result, PHL was able to reach and engage this niche hockey community organically for the first time.
Through the use of extensive data mining, we were able to propel the content even further, reaching more of the target audience and increasing engagement opportunities.
We created engagement at every touchpoint, converting link clicks to online and in-store sales and nurturing the relationship between the brand and the audience through community management.
Pro Hockey Life
Social
The Ask.
For years, Fisherman’s Friend has had to navigate ever-changing markets, consistently driving awareness and consideration for the brand. After the global pandemic created a supply chain breakdown, they lost significant market share to the competition.
The brand came to us with three key objectives:
1. Re-enforce brand affinity in core audiences in the absence of physical product
2. Drive brand awareness within new, high-value audiences to foster long-term
3. Cultivate a community of engaged consumers to create connections in times of reduced consumption
The Strategy.
Using high-impact, low-cost creative across a breadth of flavours and seasons, we were able to aggregate insights by A/B testing within a large target demographic, reaching audiences at a more defined level to ensure engagement and connection with the product.
Utilizing real-time data and analytics, we collated a large volume of insights, and a fluid channel strategy was employed to prioritize the key audience’s online behaviour and consumption habits. Targeting campaigns were executed on a seasonal and event-based basis to create high-level frequency, keeping Fisherman’s Friend in the mouths and minds of users. These campaigns pushed users to engage with the like-minded brand community, ultimately pushing them to the store for purchase.
Fisherman’s Friend
Social