When tasked with creating a new identity for a well-known nightclub venue, we put a new twist on what new is. SAME Nightclub was born from the idea that just because something is familiar doesn’t mean you’ve seen it before.
Playing on the feeling of eerie déjà vu and based on a vision called the familiar difference, the brand as well as the space were designed to be simultaneously familiar, while entrancingly new. Sexy and chic while remaining true to its King West roots, with a focus on black and white design, collage treatments of horizontal and vertical striping, it’s a place that feels like a mesmerizing discovery. All you have to do is enter and it becomes quite clear. Nothing will ever be the SAME.