Shoppers Drug Mart looked to Community to raise awareness and encourage trial of Life Brand and other products in the Only At Shoppers portfolio. They needed an integrated solution to support a print magazine and reinforce their brand pillars of health, beauty and convenience. So we asked people one important question. How do you get the most out of Life?
To provide answers from the experts and invite people to share their own tips, Community developed a robust digital hub that included more than 70 pieces of content from articles, quizzes and polls to listicles, photo editorials and videos – all designed to illustrate the benefits of Only At Shoppers products. We sourced key influencers in health, beauty and organization to create blog posts featuring products that were housed on the hub. All content was shareable and could be filtered by the user. To support the digital and social campaign, Community also created a national television spot showing some of life’s most beautiful moments paired with relevant Life Brand products.