Challenge:
As Psycho Bunny became the Official Athletic Apparel Partner of Tennis Canada, they needed a dynamic way to launch this partnership at the National Bank Open in Montreal and Toronto. The brand challenged us to increase awareness, drive sales, and deepen engagement with tennis fans.
Strategy:
We designed an immersive activation to showcase Psycho Bunny’s limited-edition Tennis Collection. Brand ambassadors were prioritized to sell the featured collection while guiding attendees through the full range of products, encouraging further purchases. Interactive experiences and curated displays provided a tactile and memorable way for consumers to engage with the brand, establishing a meaningful presence within the tennis community.
