Challenge:
Cabana approached Community with a desire to refresh their beach club, looking to us to guide the development of a cohesive brand. Our challenge was creating an elevated yet approachable identity that captures the spirit of the new Cabana experience and reflects the look and feel of their new space.
Strategy:
To accomplish Cabana’s goals, we crafted a new visual identity that feels premium without being inaccessible, balancing style, energy and inclusivity to set the club apart in a competitive leisure market. The design incorporates soft, sun-soaked gradients, fluid beachy shapes, and warm, inviting imagery to evoke the feeling of summer and leisure while maintaining a polished, modern look. Together, these elements created a cohesive, elevated brand for Cabana that feels stylish and enticing.
