How do you take three of the world’s greatest athletes of all time, three of the greatest hockey players to ever play the game, and bring them together all in the name of raising money for Canadian kids?
It’s simple. You make toast.
Community was tasked with finding a way to make Canadian Tire and Jumpstart a more relevant brand to transitional millennials, and ultimately change their first-choice-retailer perceptions. To do this, the brand had to become socially aware, tech savvy, and enhance its digital presence.
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