To create culturally apt and breakthrough programming that effectively brings the day drinking moment to life in a way that is relevant to Grey Goose
Differentiates the brand and increases the sale of Grey Goose amongst the target demographic in Canada’s major cities. Additionally, the activation must adhere to changing COVID-19 rules and regulations to ensure both guests and staff are safe.
After a summer of isolation, Grey Goose wanted to bring people together again in a safe and responsible way. Looking at digital trends over the pandemic, our team knew that in order to create a successful program, we needed to harness the power of social media. Leveraging the digital trail of our plan will yield the best results.
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thousand tickets sold
thousand in sales
thousand cocktails sold
million earned social and media impressions
ROAS (Return on Marketing Spend)