Challenge:
Miami Freedom Park tasked Community with supporting an organic social strategy that would build momentum and excitement through layered storytelling that touches on community, lifestyle, retail, hospitality, and culture.
Strategy:
As Miami Freedom Park rises from the ground, we’ve built a parallel digital ecosystem designed to evolve alongside it, capturing history in the making for Miami and the surrounding community, while showcasing the unmatched experiences, lifestyle, and amenities the Park offers to everyone from loyal fans to thrill seekers.
Our strategy took a multi-channel approach to drive Season Ticket and Suite sales, immersing fans in the ultimate game-day experience. By leveraging a full-funnel mix of channels, from social to digital out-of-home, we generated excitement and built momentum, blending the vibrancy of Miami culture with the passion of Inter Miami athletics to spark engagement and ensure fans secure the best seats in the house before everyone else.
