Challenge:
SHEIN challenged Community to help them build meaningful in-person connections with Canadian consumers while showcasing their new Glowmode activewear collection. This activation needed to be interactive, engaging, and memorable for both tennis fans and fitness enthusiasts alike.
Strategy:
Community designed a tactile retail experience allowing consumers to touch, try, and engage with the Glowmode collection. Integrated photobooth moments and retail touchpoints encouraged social sharing and elevated brand visibility. Brand ambassadors were there to guide consumers through sizing, styling, and product features, creating a hands-on, immersive experience that connected e-commerce with real-world interaction.
