Challenge:
Walmart & Coke wanted to grab shopper attention via one-of-a-kind (but not overly complex) ”Retailtainment” experience that integrates FIFA marks and the FIFA shopper program that runs coast to coast. As this experience was the first opportunity consumers had to trial their new iced tea product, Fuze, the reinforcement of brand identity and its association to the Coca-Cola company was key to its success.
Strategy:
We created a one-of-a-kind retailtainment experience that brought the energy of soccer into Walmart locations, allowing shoppers to sample Fuze, redeem coupons, and engage with FIFA-branded activations. Product was made immediately available at the activation, enabling seamless trial and an instant path to purchase. The experience integrated FIFA-inspired visuals, contests, and educational elements to build awareness, strengthen brand identity, and create a connection with the target audience, encouraging interaction, engagement, and word-of-mouth promotion.
