Challenge:
Taco Bell challenged us to drive trial of their new at-home kits, strengthen brand awareness, and bring its iconic flavours to life in-store at Walmart. The experience needed to be engaging, accessible, and seamlessly integrated into Walmart locations, while reinforcing brand identity and the connection to the Coca-Cola Company.
Strategy:
Community created a Retailtainment experience that combined sampling, education, and interactive touchpoints together. Local chefs recreated Taco Bell at-home kits live in-store, while branded napkins, serving tools, display racks, and 360° branding throughout brought the space to life. Shoppers could sample beef, chicken, and veggie tacos, and on-the-spot digital coupons encouraged follow-up purchases, connecting the in-store experience to at-home enjoyment.
