Challenge:
We were tasked with developing a dynamic, visually compelling website to grow alongside The Weeknd’s new charitable organization. The platform aims to connect artists from all disciplines with meaningful opportunities beyond conventional pathways and traditional channels, fostering more creative collaboration and expanding the reach of their impact.
Strategy:
Through a bold design, distinctive typography, and an immersive blend of video and animation, we created a highly engaging website that’s as functional as it is beautiful. In Phase 1, we built the site to focus on building awareness and capturing data from individuals seeking opportunities. In Phase 2, we expanded the platform to enable organizations to post their own opportunities and directly connect with those looking for them. Alongside the digital platform, we ran integrated pre-, during-, and post-event DOOH and social media campaign across six of the highest-traffic concerts on The Weeknd’s U.S. tour, amplifying awareness and driving engagement both online and in-person.
