When Cogeco Data Services merged with PEER 1 Hosting, they wanted to build a website that integrated both companies’ offerings into a concentrated and unified web experience. That’s when we came into the mix. Tasked with creating a new site that showcased each brand’s strengths without inundating visitors with an excess of information, we delivered a merged-content web experience that turned 70,000+ links into 70 pages of user-friendly and SEO-optimized content. That’s no small feat.
Through developing a customer user panel based on Cogeco Peer 1’s personas of decision makers, we were able to test multiple creative and user experience options. This helped to produce a high performing website.
With a full backend built to completely manage the site, and fully compatible in French, English, Spanish and German with regional auto-detection, the website allowed visitors to engage with the newly amalgamated brand with ease. The Cogeco Peer 1 website experience is set to further raise the standard for business-to-business communications.
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