Challenge
In a market oversaturated by brands focusing solely on physical product features, Lorex was motivated to carve a new path into the market by focusing on the ‘why’ rather than the ‘what’ behind home security.
Strategy
Working across multiple platforms, Community undertook a complete redesign of the digital path-to-purchase, optimizing consumer touchpoints throughout. Messaging was strategically tailored across channels and funnel stages to deliver the right information to users at the right time in their decision-making journey. By leveraging a mix of Search, Shopping, Social, and Programmatic, Community effectively managed data flow, tracking engagement and conversion metrics to retarget high-intent users. This approach not only drove purchases but also increased cart size by triggering purchase intent earlier in the funnel.
